"All we have to decide is what to do with the time that is given to us." —J. R. R. Tolkien

Monday, December 05, 2011

TOP TEN c/o S. R. Johannes and UNTRACEABLE!

I'm here today with Shelli Johannes, author of the awesome UNTRACEABLE (Coleman and Stott, November 295, 2011) which I reviewed last week.

Since she is, by all accounts, a marketing expert, Shelli is sharing with us...


1) Create hype and word of mouth by talking about your book.
But not too much. Add it to your signature and bios so people can see your book without you having to talk about it all the time. Utilize your online network.

2) Plan your launch day and create an online event.
What can you do to attract readers to your blog? Contests, giveaways, chats etc. Set this up and promote it online through Facebook or Twitter.

3) Plan a blog tour online.
Utilize grass roots effort and reach out to bloggers and e-zines.

4) Gather reviews.
Give away eBooks in exchange for them to post an honest review somewhere, whether it is on Amazon, Goodreads, B&N or other channel.

5) Create a slogan that will stick.
Something catchy that will attract the attention of others.

6) Create a Tumblr site to reach.
This will provide access to a younger audience.

7) Investigate ways to advertise eBooks online.
Kindle Nation and Pixie Ink are good ones.

8) Set up Facebook, Twitter and utilize their options such as event pages.
Make sure you have author pages and book pages set up.

9) Join Forums and participate in the conversations.
Find groups online that share the interests in your books. Make sure you understand their rules about promotion.

10) Spend an hour a day on marketing.
Send an email, post a blog. If you do a little everyday, it will make a difference.

Thank you, Shelli! And readers don't miss out on UNTRACEABLE!


Angela Brown said...

I'm still see-sawing back and forth on whether or not to self-publish my paranormal novel when I eventually finish it, especially since that genre is not a big agent hook right now. So these tips are wonderful for if I decide to self-publish. I can also see how these tips would help with promoting for a book coming out through traditional publishing.

Kelly Polark said...

Shelli's got great ideas!!!

Natalie Aguirre said...

Great marketing tips for whatever way you publish. You've done an awesome job with it too. Congrats on your debut.

Shelli (srjohannes) said...

yes these can be used with any publishing :) Thought you may use some more.

thx for stopping by.

PJ Hoover said...

Angela, as long as you know the pros and cons of the decision, either way is a great one. And yes, they are great for trad. publishing, too!

Totally, Kelly!

i know, Natalie! I'm so excited for Shelli!

Shelli (srjohannes) said...

angela - I think its harder to self pub than trad pub.